Wednesday 24 January 2018

About us pages

About us pages are easily overlooked, but they do perform a valuable role on websites: explaining your product or proposition in a way that visitors can easily understand.

Here, I'll look what about us pages need to do, as well as some useful examples...

How important are 'about us' pages?

That's a tricky question, and the answer may vary according to the type of website and product or service on offer.

For example, I doubt that Tesco's about us page is especially vital, but if you're a startup, then your page needs to explain what you do to new visitors.

According to James Gurd of DigitalJuggler:

Typically, only a small % of visitors will ever look at this page (for example for one B2C retail Client only 0.5% of all sessions reach that page, of which 80% are new users), therefore they’re not critical from a commerce point of view.

They are important pages for validating your business credentials to people who don’t know you and have no reason yet to trust you.

'About us' pages are more frequently used on B2B sites, where company history and positioning is a key factor in the buying cycle, especially when selecting a long-term trading partner.

Here. Moz makes its 'About' page a reasonably prominent link in the header.

James:

However, there are some situations in which this page has more value, for example a pureplay retailer with no offline brand presence – visitors are more likely to want to know about them as they don’t have another reference point.

My view is that not having an ‘About’ page is an oversight – it’s a relatively simple task to get this written and maintained and it could make a difference in persuading new users to trust you and make a purchase.

What should a good 'about us' page set out to achieve?

There are three key questions the page needs to answer:

Who are you?
Why are you doing this?
What makes you different?

The content should tell the story of the business in your unique way (so definitely not written by a third party who doesn’t understand what you do) and use persuasion techniques to give people the confidence to trust what you say and do.

James:

It’s about communicating your core values and culture and, to a certain extent, inspiring people with your vision and ambition.

For companies with heritage, it should also provide a timeline to showcase how the company has grown/evolved since launch, using photos from the different periods to provide a visual trail.

To use Moz as an example again, its 'about' page contains a timeline that establishes it as a brand with some history, as well as being easy to read.

What information is essential on 'about us' pages?

There are some pieces of information that people expect to see on such pages.

A concise vision statement

This should summarise what the company represents, what it does and why it does it.

This is one from MethodsUnsound.com (from our very own Christopher Ratcliff) , which is to the point, and honest about the fact that it's just starting up:

Many tech and agency sites can be frustrating in their failure to explain what they do in plain English, but Phrasee describes what it does succintly:

A summary of the company culture and core values.

Here, Moz explains its core values:

Testimonials from genuine customers/fans

This is from the Econsultancy about page, showing some of the clients we've worked with, complete with video testimonials.

A snapshot of key employees

This helps to show that the company is kosher, and photos make these pages easier to scan and understand. Here's ours:

Some companies have been more creative with theirs. I like Digital Marmalade's use of Top Trumps style cards for each team member:

Lateral shows its design chops with this page, where each member turns to look at the photo you mouse over.

Interactive content

Kitchencraft uses an interactive timeline to show the company's heritage:

Video is a proven way to communicate longer messages, as not all businesses can be summed up in a sentence or two.

references: https://econsultancy.com/blog/66478-what-should-a-good-about-us-page-contain

Web design Hull Web design services Freelance web designer web design blog IT specialist Why is the mobile version of the website important? What it's SSL certificate and how it benefits website? The most important features for e-commerce store? Why website does not appear in Google results? Content marketing is a wide field in which our imagination is the only limitation What is the guideline when choosing a hosting for the website? What is worth paying attention to when designing your company's website? The value of blogging in the terms of website design. Freelance web designer - Why do you need affordable website? The ultimate guide how to become freelancer in 2020 6 Features of best UX for web design in 2020 How works Google Assistant. OK Google get started 6 website types which hit the trends in 2020. 10 reasons why CMS need to die in 2020. What is ZCash and how does this modern cryptocurrency work? 5 Best ways to make money online in 2020. How you can make money online - find something adequate to skills The comprehensive guide how to become programer in London - 2020.

Security

How do I make my website secure?

Step 1: Host with a dedicated IP address. In order to provide the best security, SSL certificates require your website to have its own dedicated IP address. ...
Step 2: Buy a Certificate. (FREE FOR WIX USERS!!!)
Step 3: Activate the certificate. ...
Step 4: Install the certificate. ...
Step 5: Update your site to use HTTPS.
Add Anti-Virus app if possible - AntiVirus software logo make your customers more confident and eager to make the payment via your website.
Use paypal payment method - this action shows that you are not responsible for the payment process - just leave it for the world-famous trustworthy paypal platform.

Best practices for detecting and preventing online fraud

Card data security and fraud prevention should be among the top considerations when selecting an online payment system for your small or medium-sized business. That means more than just picking a vendor and calling it a day. Data security is a participatory sport, and it means following a few best practices.

Advanced fraud detection and prevention efforts by payment processors can scan patterns of card use and other behaviors to determine the likelihood of fraud. Payment vendors have learned a tremendous amount fighting fraud on the front lines, and they are constantly channeling those lessons into tools and procedures that help protect your business against future fraud attempts. Many of these features also allow you to proactively refund customers for charges that are likely to be fraudulent, which can help reduce the burden and cost of managing the chargeback processes.

Hosted checkouts (also known as “pay pages”) still make sense for many types of online transactions, and several leading payment providers offer pay-page features. Hosted checkout pages remove all card data from associating with or entering your online payments systems. Hosted checkouts also dramatically reduce your PCI scope. Adherence to PCI-DSS standards remains vital, so make sure your company achieves and stays PCI compliant.

Another best practice to help your business prevent online fraud is to use an address verification system (AVS). This system checks the validity of a billing address against the cardholder’s data from the issuing bank. Yes, this adds a few seconds to the checkout procedure. But inserting a simple verification procedure can be the difference preventing and allowing a case of online fraud. Consumers actually want to see reasonable security precautions, because most of them know that they exist in order to protect them.

Outsourcing for security

If you decide to outsource online payment management to a specialist company, this company will be responsible for security by encrypting data in the following ways:

Guaranteed privacy of data transferred via the Internet using SSL (Secure Socket Layer) standard protocol
Integrity of data transferred guaranteed by embedding data
Authentication of the different parties (trader and bank) via a shared secret key
Safe storage of data through compliance with Visa and Mastercard standards (known as PCI DSS)
Authentication of all parties involved (known as 3D secure) to keep fraud at a minimum by authenticating the user of the credit or debit card

references:
www.howto-expert.com/how-to-get-https-setting-up-ssl-on-your-website/

https://www.vantiv.com/vantage-point/safer-payments/security-for-online-payment-systems

Cookies

What cookies are

Cookies are files created by websites you visit. They make your online experience easier by saving browsing information. With cookies, sites can keep you signed in, remember your site preferences, and give you locally relevant content.

There are two types of cookies:

First-party cookies are created by the site you visit. The site is shown in the address bar.
Third-party cookies are created by other sites. These sites own some of the content, like ads or images, that you see on the webpage you visit.

references: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en

Copyright©

1. Overview

You get copyright protection automatically - you don’t have to apply or pay a fee. There isn’t a register of copyright works in the UK.

You automatically get copyright protection when you create:

original literary, dramatic, musical and artistic work, including illustration and photography
original non-literary written work, such as software, web content and databases
sound and music recordings
film and television recordings
broadcasts
the layout of published editions of written, dramatic and musical works

You can mark your work with the copyright symbol (©), your name and the year of creation. Whether you mark the work or not doesn’t affect the level of protection you have.

How copyright protects your work

copying your work
distributing copies of it, whether free of charge or for sale
renting or lending copies of your work
performing, showing or playing your work in public
making an adaptation of your work
putting it on the internet

Copyright overseas

Your work could be protected by copyright in other countries through international agreements, for example the Berne Convention.

In most countries copyright lasts a minimum of life plus 50 years for most types of written, dramatic and artistic works, and at least 25 years for photographs. It can be different for other types of work.

Contact the IPO Information Centre if you have a question about international copyright.

reference: https://www.gov.uk/copyright

Wireframes - the structure and plan of the website design.

It is extremely important to design your website in a clear way, according to the specification, especially for e-commerce purposes, because you will be dealing with customers, and the website is a kind of business card when it comes to dealing online.

Project Brief

Evidence of testing functionality and usability of E-commerce website

Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality.
Usability means user-centered design. Both the design and development process are focussed around the prospective user — to make sure their goals, mental models, and requirements are met — to build products that are efficient and easy to use. Here are 5 key principles of good website usability.
Web usability is the ease of use of a website. Some broad goals of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas.

Evidence of security checks ensuring that the site is safe for users to make payments through a secure protocol

Web application security is a branch of Information Security that deals specifically with the security of websites, web applications and web services. At a high level, Web application security draws on the principles of application security but applies them specifically to Internet and Web systems.
Step 1: Host with a dedicated IP address. In order to provide the best security, SSL certificates require your website to have its own dedicated IP address. ...
Step 2: Buy a Certificate. ...
Step 3: Activate the certificate. ...
Step 4: Install the certificate. ...
Step 5: Update your site to use HTTPS.

Quality checks including; loading time for images and data, appropriate formatting, multi-screen display issues and links

Evidence of payment system testing

Evidence of using metadata to solve search engine problems such as misspelling or typing errors

Evidence of resolving issue with excel functions in relation to the formulas

Evidence of troubleshooting `Frequently Asked Questions` section developed and included on E-commerce

HTML IN WIX

Wednesday 17 January 2018

SEO Terminology

What is SEO

SEO is a practice which increases your website visibility, popularity. SEO can bring more quantity and quality traffic to your website. SEO helps the search engine robots to evaluate your website and put it in the correct place in the search ranking.

How is SEO used?

SEO is used to attach the search engine users who search for keywords related to your website. We use SEO to acquire customers, bring more leads to our website with relatively low costs. Get review, popularity, traffic, blog, original, accurate and attractive content.

Thursday 11 January 2018

Website Cookies - small files which are stored on a user's computer. They are designed to hold a modest amount of data specific to a particular client and website, and can be accessed either by the web server or the client computer.
ref: www.whatarecookies.com/

The UI - interface is often talked about in conjunction with user experience (UX), which may include the aesthetic appearance of the device, response time and the content that is presented to the user within the context of the user interface. An increasing focus on creating an optimized user experience has led some to carve out careers as UI and UX experts. Certain languages, such as HTML and CSS, have been geared toward making it easier to create a strong user interface and experience.
ref: http://searchmicroservices.techtarget.com/definition/user-interface-UI

Page source - The first step in checking your website's source code is to view the actual code. Every web browser allows you to do this easily. Below are the keyboard commands for viewing your webpage source code for both PC and Mac. PC. Firefox – CTRL + U (Meaning press the CTRL key on your keyboard and hold it down.
ref: https://blog.kissmetrics.com/how-to-read-source-code/

Meta tags - snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's code. We all know tagsfrom blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.
ref: https://www.wordstream.com/meta-tags

JavaScript® (often shortened to JS) is a lightweight, interpreted, object-oriented language with first-class functions, and is best known as the scripting language for Web pages, but it's used in many non-browser environments as well. It is a prototype-based, multi-paradigm scripting language that is dynamic, and supports object-oriented, imperative, and functional programming styles.
ref: https://developer.mozilla.org/en-US/docs/Web/JavaScript/About_JavaScript

jQuery - JavaScript library that allows web developers to add extra functionality to their websites. It is open source and provided for free under the MIT license. In recent years, jQuery has become the most popular JavaScript library used in web development.
ref: https://techterms.com/definition/jquery

Hyperlinks - A hyperlink is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document. Hyperlinks are found in nearly all Web pages, allowing users to click their way from page to page. Text hyperlinks are often blue and underlined, but don't have to be.
ref: https://techterms.com/definition/hyperlink Web design Hull Web design services Freelance web designer web design blog IT specialist Why is the mobile version of the website important? What it's SSL certificate and how it benefits website? The most important features for e-commerce store? Why website does not appear in Google results? Content marketing is a wide field in which our imagination is the only limitation What is the guideline when choosing a hosting for the website? What is worth paying attention to when designing your company's website? The value of blogging in the terms of website design. Freelance web designer - Why do you need affordable website? The ultimate guide how to become freelancer in 2020 6 Features of best UX for web design in 2020 How works Google Assistant. OK Google get started 6 website types which hit the trends in 2020. 10 reasons why CMS need to die in 2020. What is ZCash and how does this modern cryptocurrency work? 5 Best ways to make money online in 2020. How you can make money online - find something adequate to skills The comprehensive guide how to become programer in London - 2020.

Wednesday 10 January 2018

Who invented e-commerce / Who invented world wide web

//homework//

World Wide Web Inventors:

Sir Timothy John Berners-Lee - The director of World Wide Web Consortium (W3C).
He is also the founder of the World Wide Web Foundation and is a senior researcher and holder of the founders chair at the MIT Computer Science and Artificial Intelligence Laboratory.
Sir Timpthy implemented the first successful communication between a Hypertext Transfer Protocol (HTTP) client and server via the internet in mid-November the same year.

Robert Cailliau - informatics engineer and computer scientist who created the first web browser for the Mac. He also designed the historical logo of the WWW, and organized the first International World Wide Web Conference at CERN in 1994.

sources:https://en.wikipedia.org/wiki/Robert_Cailliau
https://en.wikipedia.org/wiki/Tim_Berners-Lee

Web design Hull Web design services Freelance web designer web design blog IT specialist Why is the mobile version of the website important? What it's SSL certificate and how it benefits website? The most important features for e-commerce store? Why website does not appear in Google results? Content marketing is a wide field in which our imagination is the only limitation What is the guideline when choosing a hosting for the website? What is worth paying attention to when designing your company's website? The value of blogging in the terms of website design. Freelance web designer - Why do you need affordable website? The ultimate guide how to become freelancer in 2020 6 Features of best UX for web design in 2020 How works Google Assistant. OK Google get started 6 website types which hit the trends in 2020. 10 reasons why CMS need to die in 2020. What is ZCash and how does this modern cryptocurrency work? 5 Best ways to make money online in 2020. How you can make money online - find something adequate to skills The comprehensive guide how to become programer in London - 2020.

There are 6 basic types of e-commerce:

Business-to-Business (B2B) -
In a list of the most exciting products, envelopes probably doesn’t rank. However you couldn’t tell by visiting www.blake-envelopes.com. Their website gives a vibrant, cheery feel and captures the audience with a variety of their high quality product line.
Business-to-Consumer (B2C)
We can order CDs/DVDs from play.com
Consumer-to-Consumer (C2C)
www.flipkart.com
Consumer-to-Business (C2B)
www.thefreemortgagecalculator.com
Business-to-Administration (B2A)
Accela.com
Consumer-to-Administration (C2A)
https://www.allmodern.com/brand/bnd/c2a-designs-b43618.html